The Power of Social Media

If you have been paying attention to the news lately, you have probably heard about Facebook’s acquisition of Instagram for $1 billion.  When the deal was made, Instagram was only 551 days old.  To put that in perspective:

$1 billion = 1,000,000,000 ÷ 551 days = $1,814,882.03/day.

So, on a very basic level, Instagram grew in value by an average of $1.8 million PER DAY from their start until the time that Facebook bought them.  This is a very simplified illustration, of course, but it demonstrates the incredible influence of Social Media in the world today.

Just this week, Mark Zuckerberg and the Facebook crew went on a road show to try to raise interest for their IPO that is imminent (the company is expected to go public tomorrow).  The IPO is expected to be the largest in history, with an estimated value between $77 billion and $96 billion.  Considering the fact that 1/7th of the world’s population has a Facebook account (950 million users), it is safe to say that the site wields an extraordinary amount of marketing power.

As a business that is looking to grow and prosper in a changing economy, A & R is looking to tap into the massive potential that Facebook offers.  We have been working on our Facebook page, and we will be updating it constantly for the coming months.  Be sure to ‘like’ us on Facebook to be the first to know about upcoming promotions and special discounts!!

http://www.facebook.com/pages/A-R-Box-and-Packaging/215314741823330

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A Quick Peek into the Packaging Industry

In the past few years, the packaging industry has grown faster than most US analysts anticipated. The growth has been credited to the recovery of the economy after the financial meltdown of 2008.  The packaging industry was actually shielded from the crisis, weathering the storm better than most industries.

Several factors have contributed to the success story of the packaging industry.  Newer, more efficient processes have been one of the big reasons that packaging companies could survive the slowdown from manufacturers.  The emergence of advanced, green technologies has made packaging products available that are less harmful to the environment.  Modern packaging systems are as quick and efficient as ever.  Globalization has also helped the packaging industry grow, as more and more companies are doing business overseas.  As the global economy becomes more interdependent, the packaging industry will continue to prosper.

As far as A & R is concerned, we are always doing our best to keep up with the times and keep our prices as low as possible for our customers.  We are constantly looking for new products and new technologies that can help us achieve that goal.  Whether we are revamping our inventory control methods, improving routes to cut down on shipping costs, or finding new vendors with lower prices, our end goal is to get customers the best possible price for the supplies they need to keep their business moving.  This ensures our competitiveness in the packaging industry, and makes us an attractive option for customers and potential customers alike!

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